PMG announces that it has signed a representation agreement with Le Defi S.A.S (“China Team”) to act as their sales agent for China’s entry in the 2009 America’s Cup
Following PMG’s successful role in introducing Chivas Regal as an official sponsor of the China Team for the 2007 America’s Cup in Valencia, PMG have extended their commitment to the China Team for the 33rd America’s Cup to be held in 2009. Under the agreement PMG will receive a commission of 10 per cent of the gross proceeds paid by sponsors to the China Team introduced by the Company.
PMG has an established involvement with sport in China having, as promoters, taken the World Cup of Golf to China in 1995, and more recently being appointed the exclusive commercial partners to Mission Hills Golf Club, the world’s largest golf club located in Shenzhen, China.
“We are delighted to have signed up PMG as our sales agent for the 33rd America’s Cup." Xavier de Lesquen, Executive Manager of the China Team
With a number of international brands currently sponsoring the 2007 China Team boat, (including Tag Heuer , Lladro and Chivas) PMG is confident that it can attract more Chinese sponsors to support the campaign.
David Ciclitira, Chairman of PMG, said “This exciting transaction further extends our strong working relationship with sport in China, whilst underlining our commitment to international sports. Having enjoyed an excellent relationship with the China Team in their historic first America’s Cup campaign we look forward to working closely with them again in their quest for the oldest sporting trophy in the world”.
Xavier de Lesquen, executive manager of the China Team, said “We are delighted to have signed up PMG as our sales agent for the 33rd America’s Cup. With greater ambitions and an extensive program of activities planned in China throughout the campaign these are exciting times ahead for everyone connected with the China Team”.
