The World Cup at Mission Hills is underway
A total of 28 nations converge at this week's OMEGA Mission Hills World Cup in China, with the 2008 European Tour and current Asian Tour No. 1s leading the way.
In 1995, PMG took the World Cup to China hosted by the Mission Hills Golf Club and thereby introduced the game of professional golf into the world’s most populous country.
Robert Karlsson, the first Swede to win the Harry Vardon Trophy as Europe's leading money winner, and India's Jeev Milkha Singh, who looks assured of winning the Asian Tour Order of Merit, are two of the many leading players from around world to tee off on the spectacular course designed by José Maria Olazábal.
Last year’s winnner, Colin Montgomerie and his new partner, Alastair Forsyth, playing for Scotland, will attempt to defend the title in the face of such heady competition including the hosting team Liang Wen-chong and Zhang Lian-wei representing China.
First played as the Canada Cup in 1953 and renamed the World Cup in 1967, the championship entered a new era last year following the agreement, whereby PMG brought the prestige watch maker OMEGA together with Mission Hills. The OMEGA Mission Hills World Cup is set to continue in China through 2018.
Parallel Media Group has a long and highly successful involvement with the World Cup, having been its promoter from 1987 to 1999. In 1995, PMG took the World Cup to China hosted by the Mission Hills Golf Club and thereby introduced the game of professional golf into the world’s most populous country.
PMG acts as the sponsorship sales agent and international golf consultant to both OMEGA and Mission Hills. Omega has retained PMG since February 2007, as its Worldwide Strategic Golf Consultant to assist the company in maximising the brand benefits of its association with golf and specifically the Omega Mission Hills World Cup of Golf.
