Parallel Media Group extends Ballantine's Title Sponsorship to 2013
On the day it was released that Korean hero Yang Yong Eun, Asia’s first major winner, will play at the 2010 Ballantine’s Championship the tournament received another huge boost with the announcement that Ballantine’s is extending its title sponsorship by three years through to the 2013 event.
"...PMG is at the very heart of the Korean golf market." David Ciclitira
“We are delighted to secure Yang for the 2010 Ballantine’s Championship, having just extended the sponsorship deal for another three years,” commented Christian Porta, Chairman and CEO of brand owner Chivas Brothers.
“His signing symbolises the growing synergy between Ballantine’s and golf in Korea, and marks our commitment to drive the collaboration between Ballantine’s and golf forward.”
Yang is just the first of many star names PMG expect to confirm in the build-up to the 2010 tournament which will make its return to Pinx Golf Club for the third successive year.
“I am delighted to have reached agreement, several months ahead of schedule, for the extension of the Ballantine’s Championship. The fact that the Ballantine’s Championship has now been extended to 2013 is further tangible evidence of the considerable value of the asset that PMG has built over the last 3 years.
It is also another example of the long term contracts being generated by PMG to create highly visible future revenues as the foundation for our growing success,” said David Ciclitira, Chairman of Parallel Media Group.
“Korea is the most dynamic golfing market in Asia and, with the historic win of YE Yang as the first Asian player to win one of the world’s golf Majors, I believe this market is set for even stronger real growth. That is why Korea has been at the centre of our long term strategy and why I have ensured that PMG is at the very heart of the Korean golf market.”
Asia’s first Major winner will be teeing it up with a host of other world-class players when the €2.1 million event is staged at Pinx Golf Club in Jeju – the island of his birth – from 22-25 April 2010.
