UBS continues as Title Sponsor of the Hong Kong Open
Parallel Media Group today announced that UBS will continue as title sponsor of the Hong Kong Open to be held at the Hong Kong Golf Club from November 18-21, 2010.
"I look forward to announcing more sponsorship news in the near future."
Stewart Mison, Group Managing Director
UBS, the diversified global financial services company has been title sponsor of the event since 2006. At the end of the Hong Kong Open in 2008 UBS indicated that 2009 would be their last year as title sponsor. However, after a number of top level discussions between PMG and UBS a new sponsorship agreement has been agreed that will see UBS remain as title sponsor.
As title sponsor UBS has overseen a substantial rise in the tournament's prize money with an annual increase of the prize fund from US$1.2 million in the 2006 season to the US$2.5 million figure which will be on offer at the tournament in November.
Stewart Mison, Group Managing Director of Parallel Media Group, said: "We are delighted to today announce that UBS will renew their title sponsorship of the Hong Kong Open. UBS have been a wonderful partner to the tournament over the past five years and we're very pleased to welcome them back into the sponsorship family. I look forward to announcing more sponsorship news in the near future."
This year's tournament will again be sanctioned by the European Tour, the Asian Tour and the Hong Kong Golf Association and the tournament will once again occupy the crucial penultimate tournament date on the 2010 European Tour International Schedule, being one week before the season-ending Dubai World Championship.
Further sponsorship agreements will be announced in the coming weeks, many of which were on hold pending the title sponsor announcement.
