Pioneering in new sporting sponsorship Parallel Media Group works with sports governing bodies, broadcasters, commercial sponsors and other partners to create great sporting properties and events.
The Group's unique ability to predict sporting trends and exploit public enthusiasm made for rapid growth
The Group provides executive sports sales and marketing services with a full service capability that includes rights ownerships, advertising, hospitality, event and media management, independent consultancy, television programming and broadcast distribution.
Initially Parallel Media Group's portfolio contained tennis, golf and skiing but, as the Group's reputation spread, this soon expanded. The Group's unique ability to predict sporting trends and exploit public enthusiasm made for rapid growth. After just five years in business, Parallel Media Group was appointed to market and manage the Olympic hospitality village for key sponsors of the 1992 Olympic Games in Barcelona.
Parallel Media Group has created partnerships across the entire executive spectrum, including motor racing, basketball, cycling, rugby and sailing. Today the Group's primary focus and main area of rights ownership is professional golf, supplemented by an extensive portfolio of other executive sports.
